Alessandra Rossi

Strategic Content & Design

WEBSITE
UNDER CONSTRUCTION

Online Services Proposal

Proposal of online services for “Apocalypso”

Dear Sirs,
I’m pleased by your initial interest in my proposal. I want to emphasize my personal dedication and extensive experience in the music business and event production—combined with strong skills in design and marketing—which make me particularly suited to lead this project.

To me, Apocalypso is not just a client, but a compelling challenge whose vision I deeply understand, along with the obstacles it faces to gain visibility in this and other markets.

That’s why I will be flexible with costs, while delivering top-level professionalism.

Achieving our goals requires strategic thinking, bold creativity, and the best of our combined talents—with a pinch of madness 🙂

Thank you for your attention,

Alessandra Rossi

(About me)

Project and goals:

Strategies & Services to Build Online Reputation and Brand Visibility

Core activities

1. SOCIAL MEDIA Marketing
Launch and manage YouTube and Instagram profiles for Apocalypso.
Both channels will be updated consistently to increase views and user engagement.
Contents to create:

Short videos and post, mentioning the artist’s profile, the events, the clubs and other popular profiles, we can interact without spamming.

2. WEBSITE (WordPress)
A new SEO-optimized, fully responsive, UX-tested website, will be developed based on the approved DEMO structure, and featuring, too:

ARTIST PAGES (up to 10 included)
Each artist will have a dedicated profile with info, photo galleries, and audio/video embedded from their social channels.
The layout will encourage audio engagement.
Each artist page will include a Call to Action (CTA) directing users to interact on Apocalypso’s social channels.

NEWS (Blog) AREA and Content Strategy
This section will engage users with event reports, artist stories, and niche topics like:
How to become a musician or promoter”
“How to run an underground event venue
“…

These “inspirational” articles are key for modern SEO: not easily found elsewhere, they link back to Apocalypso’s values without sounding promotional.

This is crucial for SEO success with a new, unreferenced domain.

Timing / Budget

Timeline (from contract signing)

30 days: Social channels launched and populated with initial content.

40 days: Full website published.
Artist pages: max 3 working days per any new artist page (up to 10 pages/year included in the budget).

Budget

Website creation : €2,500
€900 upon contract signing
€800 on September 1st
€800 on November 1st

After Website Launch:
€250/month -1st year
Includes:

Content creation for News and Socials (text + 30-sec videos)
Website maintenance, plugin/theme checks
Analytics monitoring.

(Optional) Hosting

If you prefer I handle hosting:
€150/year
– includes web space and full CMS management.

I recommend this for security and performance, which I cannot guarantee otherwise.
I use a trusted international provider with fast response and competitive rates.
Shared WordPress Hosting:

15 GB disk space SSD NVMe
Unmetered traffic
10.000 visits/month
CPanel
Of course, this proposal is open to any further requests or adjustments you may have.