Alessandra Rossi

By carefully studying overseas and Northern European online communication and marketing since as early as 1995, I immediately became part of the Italian community as soon as one dedicated to these topics was created.

In 1999, a mailing list created by Elena Antognazza — M-List — brought together the small number of Italians who, at that time, had a deep interest in understanding and developing online communication for informational, educational, and commercial purposes.

There was everything to invent and transform, in terms of “what we can do with the Internet in Italy.”

That same year, I created my first website, which I mainly used to publish articles — even though blogs did not yet exist — about everything I was studying and exploring within that community.

I also attended major events such as SMAU in Milan, where the first in-person meetings among participants of Elena Antognazza’s mailing list finally took place.

Through these experiences, I consolidated collaborations — especially in dissemination and training — with major pioneers of online marketing who already enjoyed international recognition, such as Giancarlo Livraghi, advertising professional and author for Il Sole 24 Ore of some of the most authoritative essays on corporate communication — and beyond — as well as on the Internet itself.

And of course, I must also mention Roberto Venturini, with whom I shared high-value training activities and worked together for companies based in Lombardy.

I also trained through paid, specialized courses — at the time, those were the only options available — on topics such as Security, Payment Methods, and Hosting.

Understanding the technical side meant knowing which resources were available in order to develop real communication and training strategies.
With the connections of that era, video courses were obviously a pipe dream.

However, it was possible to envision the future by studying online the experiences of countries that already had more powerful connections and a wide range of case studies.

I realized that the key to growth was knowledge, and from the very beginning I dedicated myself to dissemination, deepening these topics within the aforementioned and highly valuable online community, M-List.