Drawn to a bohemian lifestyle, I moved to Paris in 1981, then to London… it was quite a journey.
The very beginning on Internet in Italy and us, the pioniers!
In 1999, a mailing list created by Elena Antognazza — M-List — brought together the small number of Italians who, at that time, had a deep interest in understanding and developing online communication for informational, educational, and commercial purposes.
There was everything to invent and transform, in terms of “what we can do with the Internet in Italy.”
That same year, I created my first website, which I mainly used to publish articles — even though blogs did not yet exist — about everything I was studying and exploring within that community.
I also attended major events such as SMAU in Milan, where the first in-person meetings among participants of Elena Antognazza’s mailing list finally took place.
Through these experiences, I consolidated collaborations — especially in dissemination and training — with major pioneers of online marketing who already enjoyed international recognition, such as Giancarlo Livraghi, advertising professional and author for Il Sole 24 Ore of some of the most authoritative essays on corporate communication — and beyond — as well as on the Internet itself.
And of course, I must also mention Roberto Venturini, with whom I shared high-value training activities and worked together for companies based in Lombardy.
I also trained through paid, specialized courses — at the time, those were the only options available — on topics such as Security, Payment Methods, and Hosting.
Understanding the technical side meant knowing which resources were available in order to develop real communication and training strategies.
With the connections of that era, video courses were obviously a pipe dream.
However, it was possible to envision the future by studying online the experiences of countries that already had more powerful connections and a wide range of case studies.
I realized that the key to growth was knowledge, and from the very beginning I dedicated myself to dissemination, deepening these topics within the aforementioned and highly valuable online community, M-List.
It was the first in Italy: percheinternet.it (now only available on archive.org).
The book and website brought me to the attention of the first universities and management schools that were starting their initial Internet courses for entrepreneurs at that time.
Thar’s how I started teaching and projecting courses.
And I’m still on it, as it is mentioned on my experiences.
Main Experiences
Distance Learning and Courses
I was a pionieer on distance learning projects. In 2000, I participated in the first major distance learning project in Italy, in Naples (Sviluppo Italia).
I taught classes and also developed training plans with universities and training organizations for courses funded by European funds.
The most recent: Course of AI for Marketing and Communication, at MALAGA UNIV. on May 2025
List of Main Learning Projects and Teaching:
- Project and teaching: Online Communication Course for Young Entrepreneurs – Sviluppo Italia, Centro Direzionale Naples.
- Project and teaching: Course on Internal Corporate Communication, with the creation of an Intranet network – University of Cagliari and Stelnet srl. Cagliari (EU-funded).
- Project and teaching: Postgraduate Course in Territorial Marketing – University of Cagliari (EU-funded).
- Teaching: Territorial Marketing Course – Provincial Training Agency of Bolzano (EU-funded).
- Teaching: Course on Online Press Releases for Regional Employees (Transparency Law) – National Institute of Communication, Rome (Ministerial funding).
- Project and teaching: Online Communication and Marketing Course for Entrepreneurs – Spegea School of Management, Bari (EU-funded).
- Teaching: Course for Telecommunications Managers on Crisis Communication Management via Chat and Email – Reiss Romoli School of Management, L’Aquila.
- Project and teaching: Online Branding and Marketing Course for a Catering Company (“I Dandoli”) – Grosseto Training Agency (Regional funding).
- Project and teaching: Online Marketing Course for Entrepreneurs – Business Innovation Center – L’Aquila.
- 2025 Teaching: in Malaga University. Fac. Marketing and Communication, leaded by Prof. Salvador Doblas-Arrebola, about the uses of AI on developing a marketing and communication project for an eco-firm.
Marketing and Communication
From the beginning of my digital career, I’ve been fascinated by how communication evolves—from forums and blogs to today’s social media.
I’ve kept pace with rapid changes in online marketing by studying user behavior, experimenting with tools for content creation and analytics, and staying updated on SEO trends (even if I’m not a full-time SEO specialist).
As a freelancer, I’ve helped position a wide range of products and services.
Premium food and wine
Between 2005 and 2012, I worked on both online and offline campaigns promoting high-quality Italian food and wine, participating in events and trade fairs in Italy, France, and Switzerland. During that period, I was a very active member, in a specialized popular network in Italy: Vinix. com – Here my contributions.
Customer Support for Hosting
(Sp. WordPress users)
From 2015 to 2018, while living in Tenerife, I developed a pre-installed WordPress hosting package for a local provider (Misterdomain.eu) —something they hadn’t yet offered, despite rising demand. And a project: Supporting WordPress Customers – What Sets a Provider Apart.
Project Objectives: This project was designed to tackle three key challenges: reducing our technical support workload, building stronger brand reputation through positive customer reviews, and attracting new WordPress users through dedicated services and social media engagement.
Strategic Approach: I started by diving into our client tickets to identify the most common pain points. Based on these insights, I developed and managed an integrated support strategy that included:
– A comprehensive blog packed with step-by-step tutorials
– A regular newsletter to keep clients informed and engaged
– A dedicated Facebook support group focused specifically on WordPress
Results and Impact: The strategy proved especially effective in empowering our WordPress clients to learn and solve the most common CMS issues independently. While the Facebook group was initially created for our clients, we opened it to the broader WordPress community, which helped attract users from other providers who appreciated the quality support we provided.
Key Metrics:
Clients served: approximately 10,000
Timeline: 6 months to achieve all target objectives
Outcomes: significant reduction in support tickets, increased customer satisfaction, and steady growth in our user base
Bottom Line: Within six months, we successfully hit all our targets. The approach demonstrated how proactive, community-driven support can transform customer service challenges into genuine opportunities for growth and client retention.
WordPress Tutoring
I mainly do my WordPress Tutoring work with Italian clients guiding them through modifying various design elements and content.
I’ve managed the provider’s community for 2 years, giving support to over 10.000 members. But for almost a decade, I also ran my own WordPress community on Facebook, growing it to over 2,500 members. It helped establish me as both a Community Manager and a WordPress expert.
As I’ve been involved in many new projects, on may 2025 I left the Facebook group due to lack of time. But I’m still on it (WordPress): my last WordCamp was in Granada – October 2024.
Websites design
As my focus is on strategic content development and design solutions, I’m frequently brought in as a consultant and additional WordPress specialist, typically working behind the scenes to help colleagues and agencies deliver better results for their client’s websites.
*Due to confidentiality agreements, I’m unable to showcase these collaborative projects in my public portfolio.
Reviews on LinkedinSince 2011 to 2025
Giampaolo Paglia
PhD, WsetDip – Business Development and R&D for the wine industry
Alessandra is a force of nature.
When she starts a project nothing seems to be able to stop her carrying it on with enthusiasm and creativity.
She has been among the first in Italy who embraced the web and communication using new media, especially videos.
Roberto Venturini
Digital Marketing Strategist
Alessandra was among the pioneers of Internet Marketing in Italy.
Since day one she saw the potential and started evangelizing and experimenting.
She has a professional experience in the field that covers more that a decade, spent working in numerous projects, from large accounts to local PMIs, from teaching to devising marketing and communication operations online. She has a relevant experience in the field of food and wine.
Alessandra is a powerful, energetic, determined person, committed to develop what is right for the client, not what is fashionable or easy to sell.
Giuseppe Vargiu
Presidente presso UNIEXPORTMANAGER
I’ve been working since 20 years in several international and communication projects with Alessandra.
She’s a great communicator and a great person to work with.
Marco Sanna
Scholarship Holder at Università degli Studi di Cagliari
Alessandra is a great colleague, precise and highly professional.
Her communication skills are exceptional.
She is a real master in new media marketing techniques
Merco Montanari
Web design and advanced Marketing
Ho avuto il piacere di conoscere Alessandra in quanto creatrice e moderatrice del gruppo facebook “wordpress al meglio”.
Persona di grande esperienza e simpatia oltre che di capacità maturate nel tempo e direttamente sul campo “sporcandosi le mani” personalmente.
Gestisce il suo gruppo con passione fornendo precise e puntuali informazioni ed aiuto a chi è in difficoltà con la piattaforma WordPress.
Simona Camporesi
Editor, Writing Coach & Creative Writer
Una vera professionista: non so come altro descriverla.
Alessandra è sempre stata puntuale e abilissima nell’assistenza, mettendo a disposizione mia e di altri quella che per me oggi è merce davvero rara: la professionalità unita a una grande capacità empatica.
Eccellente.
Calogero Albano
SEO Engineer
Ho conosciuto Alessandra quando gestiva il gruppo di supporto WordPress per il provider per cui lavorava. Sono stato attirato dalla ottima professionalità pur non essendo cliente del provider; in effetti il suo Customer Care ha un tono internazionale, fresco e mai scontato.
È stata in grado di innescare dinamiche social virtuose che mi hanno aiutato anche a crescere professionalmente in quel periodo.
Gianluca Molina
Siti WordPress
Conosco Alessandra da anni: una persona seria, professionale e che va “al sodo” senza “fumo” ma con parecchio “arrosto”
Non posso che consigliarla per esigenze reali di marketing (quello vero, che porta risultati)
Irene Sanesi
BBS-pro Founder and Name Partner | Prato-Firenze-Milano
Alessandra è una professionista appassionata del suo lavoro.
Maria Quattrina
Architetto ★ Consulente Marketing
Ho avuto modo di provare sul campo la solida competenza e professionalità di Alessandra, durante una sua preziosa consulenza on demand sulla costruzione di un mio sito web: anche online, è percepibile la sua grande pazienza, che è direttamente proporzionale alla sua chiarezza e puntualità nel rispondere ai mille quesiti che le proponevo.
E’ riuscita in poco più di un’ora a risolvere tutti le mie necessità e anche molte altre, permettendomi di procedere nel mio progetto in totale autonomia e con consapevolezza. Solo chi ha una profonda conoscenza della materia e una grande esperienza di assistenza al cliente in remoto, può portare a questo risultato.
Tutto questo condito da una empatia che traspare anche con telecamera spenta.
Grazie ancora.
Ilaria Rizzo
Social Media Manager
Ho avuto il piacere di conoscere Alessandra, seppur telefonicamente, capendo subito di che pasta sia fatta. Una persona estremamente competente e preparata, ricca di esperienze e con una spiccata dote nella formazione.
Mi ha fornito aiuto, supporto e consigli utili alla mia attività in maniera semplice ed efficace. Una persona altruista, con numerose competenze e conoscenze che sfoggia con totale umiltà.
All the reviews on Linkedin
